Via Nike :
"As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover "
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