PUMA - DRESS FOR THE CRASH

Dress For The Crash - PUMA from valentin petit on Vimeo.

On dit que l’union fait la force… c’est la raison pour laquelle, en plus d’une affinité artistique éprouvée (et éprouvante !),Valentin Petit (ex pilote de motocross devenu réalisateur vidéo) et Nairone (illustrateur au style marqué ayant collaboré avec de très nom- breux artistes) se retrouvent une nouvelle fois donnant naissance à un projet baptisé : DRESS FOR THE CRASH.

Resident Advisor and Puma introduce: Fastforward

Shop Majestic & Puma Trinomic XT1 Plus

En cette rentrée 2013, Puma a décidé de sortir sa botte secrète. L’enseigne allemande est allée fouiller dans le grenier pour remettre la main sur l’une de ses perles rares, un modèle resté gravé dans les mémoires des puristes, la Trinomic XT1. Considérée depuis sa sortie originelle en 1991 comme une référence en termes de technologie et de design, cette chaussure est devenue la pierre angulaire du running de la marque féline, et sa réédition sonne comme un hommage à sa tradition sportive.

Friand de ce genre de résurrection, la boutique montpelliéraine Majestic a l’honneur de l' accueillir dans son coloris original en exclusivité. Pour marquer le coup, le shop streetwear a concocté une vidéo hommage à ce mythe du retro-running, en collaboration avec le jeune réalisateur local, Valentin Petit.

Credit musique: Affelaye - Want Me "
shop-majestic.com

PUMA TRINOMIC XT1 AND XT2 PLUS

The rumours are true….this Autumn will see the RETURN of the OG PUMA Trinomic XT2 + XT1 Plus

Stüssy x Yo! MTV Raps - Part 1 - The Importance of Yo! MTV Raps

Stussy sits us down once more again with Def Jam’s Bill Adler and others as he introduces the first half of Stussy’s We Were All Watching documentary on the history and influence of hip-hop....

Read story after the jump...

PUMA THE QUEST DIRECTION NEWYORK

Et voilà, nos amis du crew PUMA sont partis direction NYC pour perfectionner leur niveau. L'occasion de nous délivrer une série de vidéos plutôt sympa. Retraçant leurs activités au jour le jour et parcourant les différents quartiers historiques de la ville. 

Retrouvez l'intégralité des vidéos dans la suite...

YOUSSOUPHA X PUMA EL REY FUTURE

Le nouveau modèle de la marque PUMA continue à faire parler de lui ! Porté par le rappeur et ambassadeur de la marque : Youssoupha, la PUMA EL REY FUTURE arrive avec un style résolument futuriste. Nice !!!

H∆SHTAG$ - Don't Call It #Beats - Episode 4

"For the fourth episode of H∆SHTAG$ - our web series chronicling Internet-based music - we take a deep dive into the fledgling beats scene. Flying Lotus, TNGHT, The Gaslamp Killer, Shlohmo and XXYYXX are just a few of the artists that talk about how a small LA club night and circle of friends turned into a truly global phenomenon and transformed both electronic music and hip hop along the way."

more after the jump 

H∆SHTAG$ - Don't Call It #AltRnB - Episode 1

" H∆SHTAG$ is a new series of mini-documentaries from the Red Bull Music Academy, chronicling some of the most fascinating themes emerging from the web in recent times, from #cloudrap to #seapunk, #postdubstep to #advancedpop.'

More on  http://www.redbullmusicacademy.com/magazine/hashtags-alt-rnb

PUMA SOCIAL PRESENTS : PUMA THE QUEST

More on :  Puma The Quest,

THE WAREHOUSE PROJECT DOCUMENTARY

 The Warehouse Project is a series of club nights organised in  Manchester, England, since 2006. It runs from September through to New Years Day each year. This documentary featuring Diplo, Four Tet, Nicolas Jaar, Skream, and more told you more about this beautifull adventure. 

http://www.thewarehouseproject.com/

RED BULL CULTURE CLASH

4 corners but only one will win : Major Lazer VS Magnetic Man VS Boy Better Know VS Channel One VS That's the crazy concept of the redbull Culture Clash... Whose corner are you in? Check the video

REDBULL VIDEO : SKATING IN A HOUSE

Take one neglected house, add a bunch of top skateboarders, throw in a few tonnes of building material and what do you get? The coolest skate spot in Salzburg, created by skater Philipp Schuster and friends inside a once glamorous hunting lodge.

http://redbull.com

Nike Sportswear : Run the Cortez everywhere

An old Nike ads about Nike Cortez, still looking fresh !?!

Shawn Stussy at his Studio

A day with Shawn Stussy shaping boards....

FANCULTURE : THE EVOLUTION OF INFLUENCE

"A short film exploring the role fans could, and should, play in brands and marketing. Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion. "

Via http://www.weareamplify.com/

New Balance: Japanese ideas in an American Company

This video is about how New Balance think their differents asian collaboration including Mita, Hectic and more. They also present their 2011-2012 models.
 
Video/Editing: Jules @ Streething
Via Streething /
More informations after the jump

Hiroki Nakamura - Visvim “Study and Practice”

"Since its inception, Japanese fashion label visvim has set a new standard for quality innovative design coming out of Japan. In this video short, we speak with the face behind the label,...."

Director: Santiago Arbelaez
Via Hypebeast 

The future of T-shirt graphics

NEXT: The future of T-shirt graphics from T-world on Vimeo.

Credits after the jump... 

A WEEK OF SPORT VIDEOS

Skateboarding, Fixed gear, Ski, All the best videos are after the jump ...